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Tahoe Supports Tahoe!

One-time financial crisis response to local families.

covid 19 tahoe response

Thanks to our donors and referral partners, from the onset of COVID-19 to-date, Tahoe Magic has raised more than $700,000 that has gone directly to hundreds of families in crisis who live in South Lake Tahoe.
The Tahoe Magic mission is to help families with basic needs by providing one-time financial support. We are here for the longer run working with our referring partners and the generosity of our donors, to assist our local families during times of unexpected financial adversity and turmoil.
Every penny in donations goes back out to our local community neighbors.
For a glimpse of our yearly results, please see our Timeline & History below.

We Can Help. You Can Help. Here’s How.

Please consider donating for the good of your community — to people you most likely know and appreciate. Tahoe Magic’s financial support efforts to-date are nearing a milestone goal and every donation matters.

100% of your contribution will go to assisting families in our community who are in financial crisis (0% to administrative or overhead costs)

Let’s show how Tahoe cares!

Personal Info

Donation Total: $25.00 One Time

Timeline & History


Tahoe Magic originally forms to bring holiday gifts to children who would not otherwise have had this experience. The nonprofit worked with schools to identify these children and Santas would go out to these low income families bringing gifts. Along the way, Tahoe Magic founders realized that many of these families were struggling with keeping basic needs going during the holidays. In response, Tahoe Magic evolved toward providing one-time financial relief to families to help them keep their heat and electricity on, or keep food on the table.


Tahoe Magic continues to organize a financial help network to help respond to local families in crisis in South Lake Tahoe with basic needs. Every year, Tahoe Magic continues to donate an average of $38,000 a year to families living in South Lake Tahoe with one-time financial crisis support.


With the onset of COVID and the shutdown of South Lake Tahoe, Tahoe Magic shifts to helping community members with monthly home rental assistance for a total of $357,000 directly to 640 households.


Tahoe Magic continues during COVID-19 with monthly home rental assistance for locals in need for a total of $172,000 directly distributed to 335 households in South Lake Tahoe.


COVID wanes and as people are able to go back to jobs, Tahoe Magic returns to providing one-time crisis help to families for their basic needs of electricity, power, heat and food, in South Lake Tahoe for a total of $112,000 to 135 households.


As 2023 comes to a close, Tahoe Magic has provided $115,000 in assistance since January, to 130 households in South Lake Tahoe and approximately $800,000 has been donated to our community since the onset of COVID.


2024 marks Tahoe Magic’s 30th-year anniversary of serving the most needy families who live in South Lake Tahoe with one-time financial crises funding. Please view our results tracking here.
Financial Crisis Response

Total Impact

from March 2020 to June 2024

1,260 +
Households Served
827,599 =
Total since 2020 to include COVID-19 Response

About Tahoe Magic

For 30 years, Tahoe Magic has provided emergency financial assistance to families in crisis. We are purely local and all volunteer. We have never seen anything on this scale before and the needs are soaring daily. We need your help. Every dollar goes to families. We know how to do this.