Tahoe Magic is a 501c3 non-profit organization formed in 1994 to help low-income families with children in the South Lake Tahoe area.

For the first 14 years, Tahoe Magic’s main outreach and support was to families that struggled at holiday times. Tahoe Magic believed that every child should be able to experience a little magic in their lives and was able to provide thousands of gifts to thousands of children at Christmas.

Through time, Tahoe Magic began responding to the evolving changes and community needs. In 2006, many middle class families had moved away from Tahoe, our economy had begun to decline and our low-income population was struggling to stay in Tahoe.

The Board of Tahoe Magic realized that families were often in crisis on a year-round basis and that Tahoe Magic could help them to remain in Tahoe, with heat, electricity and a roof over their head.

Tahoe Magic now focuses on helping families year round, working with various referring agencies to respond to our most needy families requiring one time funding because of a crisis in their lives.

Tahoe Magic disburses more that $30,000 annually in response to requests referred through our community partners. We are the only non-profit in South Lake Tahoe that is designed to provide financial assistance to families in crisis immediately through this referral process. We are able to do this through a legacy gift, grants and donations.