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2024 Marks Our 30th Anniversary!

Tahoe Magic is a 501c3 nonprofit organization formed in 1994 to help low-income families in the South Lake Tahoe area with essential basic needs.

Thanks to the generosity of its donors, Tahoe Magic disburses a substantial amount of financial support to our local community members in response to requests referred through referral agency partners. More than $700,000 has been donated to our South Lake Tahoe locals since the onset of COVID-19.

2023 Annual Report / Letter to Donors

Tahoe Magic is the only nonprofit in South Lake Tahoe that is designed to provide financial assistance to families in crisis immediately through this referral process. We are only able to do this through a legacy gift, grants and donations.

Our Timeline shares our story from the early days of helping families who struggled at holiday times to our crisis response to the ever-evolving year-round basic security needs of families trying to live at Tahoe.

The Board of Tahoe Magic understands that families can often experience crisis at any time needing help to keep the heat on, electricity or a roof over their head. With the help of our donors, Tahoe Magic responds with one-time financial support for these basic essential needs.


“I wanted to thank you for giving me a platform to make a donation to our community. I have been in this area since 1989. I was a cocktail waitress back in the day and I understand how this must be affecting families here at this time.”

Christia donor during the COVID-19 crisis

“Thank you so much. I do not know what South Lake Tahoe would do without Tahoe Magic. It makes all the difference in the world to our clients.”

Nonprofit partner to Tahoe Magic

”Hello, I’m Nellie. Thank you for helping mom with the rent and all the other bills she had. I don’t know who you are but you are a sweet, loving and awesome person. “Godbless” you and may repay you. With the money that was left, my mom could buy me and my brother new shoes that we needed.”


“Thanks for all you are doing for our community and our social services partners.”

Donor to Tahoe Magic

”No words can describe how thankful we are.”

A mom who had to take time off from work to be with her 10 year old daughter who had a brain tumor

“Tahoe Magic is the one nonprofit that we can turn to for emergency shelter assistance. It is what our clients worry the most about above all else, not having a place to live during this traumatic time.”

Nonprofit partner to Tahoe Magic

“Thank you so very much during this time. It was very hard for us after having a newborn with so many unexpected expenses. We need more programs & people like this in the world. Thank you so much; you’ll never know how much it meant to us.”

Shauntyaha, Gerardo and Gresha

Timeline & History


Tahoe Magic originally forms to bring holiday gifts to children who would not otherwise have had this experience. The nonprofit worked with schools to identify these children and Santas would go out to these low income families bringing gifts. Along the way, Tahoe Magic founders realized that many of these families were struggling with keeping basic needs going during the holidays. In response, Tahoe Magic evolved toward providing one-time financial relief to families to help them keep their heat and electricity on, or keep food on the table.


Tahoe Magic continues to organize a financial help network to help respond to local families in crisis in South Lake Tahoe with basic needs. Every year, Tahoe Magic continues to donate an average of $38,000 a year to families living in South Lake Tahoe with one-time financial crisis support.


With the onset of COVID and the shutdown of South Lake Tahoe, Tahoe Magic shifts to helping community members with monthly home rental assistance for a total of $357,000 directly to 640 households.


Tahoe Magic continues during COVID-19 with monthly home rental assistance for locals in need for a total of $172,000 directly distributed to 335 households in South Lake Tahoe.


COVID wanes and as people are able to go back to jobs, Tahoe Magic returns to providing one-time crisis help to families for their basic needs of electricity, power, heat and food, in South Lake Tahoe for a total of $112,000 to 135 households.


As 2023 comes to a close, Tahoe Magic has provided $115,000 in assistance since January, to 130 households in South Lake Tahoe and approximately $800,000 has been donated to our community since the onset of COVID.


In 2024, Tahoe Magic will celebrate its 30-year anniversary serving low-income families in South Lake Tahoe with one-time financial crisis funding.