Tahoe Magic is a 501c3 nonprofit organization formed in 1994 to help low-income families with children in the South Lake Tahoe area. Tahoe Magic continues to evolve in response to what our local community needs and is now focused on helping families and our neighbors, on a year-round basis.

For the first 14 years, Tahoe Magic’s main support was to families who struggled at holiday times. Tahoe Magic believed that every child should be able to experience a little magic in their lives and to this goal, the organization has provided gifts to thousands of children at Christmas.

Through time, Tahoe Magic began responding to the evolving changes and community needs. In 2006, many middle class families had moved away from Tahoe, and the local economy had begun to decline, which unfortunately resulted with our low-income populations struggling to stay in Tahoe.

The Board of Tahoe Magic realized that families were often in crisis on a year-round basis and that Tahoe Magic could help them to remain in Tahoe, with heat, electricity and a roof over their head.

Tahoe Magic now focuses on helping families and our neighbors, on a year-round basis.

Tahoe Magic disburses a substantial amount of financial support to our local community members in response to requests referred through our community partners. We are the only nonprofit in South Lake Tahoe that is designed to provide financial assistance to families in crisis immediately through this referral process. We are able to do this through a legacy gift, grants and donations.