A little magic can make all the difference.

South Lake Tahoe is a close-knit, mountain community with a diverse population of families working in the visitor services industry.

Many families in our community continue to experience crisis for basic needs. Housing insecurity is occurring at alarming rates due to the high cost of rentals and lack of affordable housing.

The Tahoe Magic mission is to help these families by providing one-time financial support in times of housing shortages, and when other essential needs are evident.

Tahoe Magic is a nonprofit reliant on donations, working in collaboration with referral agency partners to verify and ensure all donations go directly to those who need it most.

More than $700,000 has been donated to our South Lake Tahoe locals since the onset of COVID-19. In 2024, Tahoe Magic will be in its 30th year of service! Learn more about our annual results and history. Please join our effort and donate!

How You Can HelpHistory & Timeline

“I wanted to thank you for giving me a platform to make a donation to our community. I have been in this area since 1989. I was a cocktail waitress back in the day and I understand how this must be affecting families here at this time.”

Christia donor during the COVID-19 crisis

“Thank you so much. I do not know what South Lake Tahoe would do without Tahoe Magic. It makes all the difference in the world to our clients.”

Nonprofit partner to Tahoe Magic

”Hello, I’m Nellie. Thank you for helping mom with the rent and all the other bills she had. I don’t know who you are but you are a sweet, loving and awesome person. “Godbless” you and may repay you. With the money that was left, my mom could buy me and my brother new shoes that we needed.”


“Thanks for all you are doing for our community and our social services partners.”

Donor to Tahoe Magic

”No words can describe how thankful we are.”

A mom who had to take time off from work to be with her 10 year old daughter who had a brain tumor

“Tahoe Magic is the one nonprofit that we can turn to for emergency shelter assistance. It is what our clients worry the most about above all else, not having a place to live during this traumatic time.”

Nonprofit partner to Tahoe Magic

“Thank you so very much during this time. It was very hard for us after having a newborn with so many unexpected expenses. We need more programs & people like this in the world. Thank you so much; you’ll never know how much it meant to us.”

Shauntyaha, Gerardo and Gresha

We’re In This Together

If you want to help families with one time financial relief, please CONTRIBUTE HERE

100% of your contribution will go to assisting those in our community who are in financial crisis (0% to administrative or overhead costs)

covid 19 tahoe response

“29 years of private donations and local grants from our giving and caring community allow us to continue to reach out and help our neighbors when they are in a crisis. Tahoe Magic gives us each a chance to be there for each other.” –Wendy David, Founder & Board Director, Tahoe Magic

Since 1994, Tahoe Magic has responded to thousands of local families who are in financial crisis, providing essential needs such as heath and power, dental, medical, transportation and housing. The nonprofit organization continues its mission to assist our neighbors and families who are in dire need. It has dispersed hundreds of thousands of dollars across and throughout the South Shore area to these community members.

Donate Online

Personal Info

Donation Total: $25.00 One Time

To mail a check: Tahoe Magic, PO Box 13070, South Lake Tahoe, CA 96151

Download the 990 Tax form:  990-EZ

Helping Families in Crisis

Lake Tahoe – For some it is paradise, for others it is “poverty with a view.”

Tahoe Magic is a leading local nonprofit organization that responds immediately with respect and acts to help families that are experiencing a sudden or unexpected crisis. In this way, we are a community that cares for each other. Tahoe Magic assists families in need with one time crisis funding after a referral from one of our partner agencies. A little magic can make all the difference.

woman holding baby in air, standing at the shores